What is Gamification & why is it important for business?
All Game designs consist of two structural elements; game mechanics and gamification techniques. The more successful the combination of these components, the more successful the game will be. These core aspects can be described as follows:
Game Mechanics
A term used to describe the activities of the game; such as player movement, management of resources, capturing and/or eliminating opponents, scene design, and auctioning or bidding.
Gamification Techniques
A term used to describe what a game will stimulate in the player; such as the desire for status, achievement, competition, inclusion in society, motivation and increased engagement.
Gamification is 75% Psychology and 25% Technology
— Gabe Zichermann
Numerous studies indicate that engagement and memory retention are hugely increased through gamification elements when adopted into training scenarios. It is therefore no surprise that the power of gamification has turned this emerging e-learning technology into a substantial market for simulation games, particularly in the commercial sector.
Key Application Areas
Gamified learning also provides immediate feedback, giving participants and leaders insights into strengths and weaknesses of both individuals and groups into key areas of the business.
As with all rapidly moving innovative technologies game mechanics and gamification techniques will start to incorporate elements of artificial intelligence (AI) and machine learning, predictive analytics. Analytics offer better insights into businesses, understand employee workflows and competitive modelling.
Learn more
Have a look at this overview video and delve into the world of a flight simulator for business.
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