Maserati: Accelerating Leadership Capability

As part of the Fiat Chrysler Automobiles group, Maserati is one of the world's most iconic manufacturers. To maintain its sporting success, leadership recognized a vital need: developing commercial acumen across teams spread throughout Europe.

The Executive Challenge

Maserati’s HR and Finance heads, alongside the European Sales Director, identified a gap in inter-departmental collaboration. The solution required a stretching, 2-day immersive environment that provided knowledge at an executive education level.

The Immersive Experience

Participants adopted the roles of a senior management team, competing in a "head-to-head" commercial market across four trading cycles. This wasn't just a game—it was a high-pressure environment measured by a Balanced Scorecard including:

• • Net Profit Performance
• • R&D Investment Strategy
• • Product & Brand Rating
• • Human Resource Optimization

Core Outcomes

Participants highlighted three pivotal takeaways: The critical importance of sharing information across business units, the necessity of a coherent strategy, and the sheer efficiency of cross-functional teams.