Privacy Policy


Privacy policy

This policy covers information provided to this site and provided to us directly for the purposes of using our simulations.


Contact details supplied to this web site

Email addresses entered into the newsletter subscription box on the homepage are verified before being added to a contact list who will receive our newsletter emails periodically. The verification email and the newsletter email allow subscribers to unsubscribe. You may also receive an introductory email from Business Smart International

Contact details entered on the Contact Us form are used to respond to your query and process any subsequent orders for products or services.

The lawful basis for processing of this data is legitimate interest in responding to queries and requests for information made by the visitor.


We would like to send you an introductory email containing information about products and services of ours which may be of interest to you. You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please use the link in the email you received or email us at

Contact details for simulation portal (

You may access a simulation using an anonymous login which is not tied to any personal information. You will be able to login to the simulation server, but will not receive any messaging or notifications from the simulation server.

The decision to use non-anonymous vs anonymous accounts is made by the customer when ordering the sessions for a programme. Data held for non-anonymous accounts is supplied by the customer themselves. The lawful basis for processing of this data is legitimate interest in providing the service ordered by the customer.

Users of the simulation portal fall into two categories: participants and facilitators (also known as instructors). The following notes apply to both categories of user.

For non-anonymous user accounts, data held is limited to the following:

  • email address
  • full name

This data is held solely for the purpose of enrolling users onto the simulation platform, and to allow messaging between team members, the facilitator, and the simulation server, for the duration of a simulation session. Simulation sessions may happen over a period of time anywhere between an hour to several weeks. Data is not shared.

Thereafter, this data is not used. When no longer in use, sessions will be closed, which de-activates the logins associated with that session. After a session is closed, the details held for non-anonymous accounts are not used for any other purpose.

Access to your information and correction

You have the right to request a copy of the information that we hold about about you. If you would like a copy of your personal information or wish to correct or remove it, please email us at the following address:


What is a cookie?

Cookies are small text files sent by us to your computer or mobile device. They are unique to your account or your browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire.

To find out more about cookies, visit this site.

Does Business Smart International use cookies?

Yes. Business Smart International uses cookies and similar technologies like single-pixel gifs and web beacons. We use both session-based and persistent cookies. Business Smart International sets and accesses our own cookies on the domains operated by Business Smart International. In addition, we use third party cookies, like Google Analytics.

How is Business Smart International using cookies?

Some cookies are associated with your account and personal information in order to remember that you are logged in and which workspaces you are logged into. Other cookies are not tied to your account but are unique and allow us to carry out analytics and customization, among other similar things.

Cookies can be used to recognize you when you visit a Site or use our Services, remember your preferences, and give you a personalized experience that’s consistent with your settings. Cookies also make your interactions faster and more secure.

Categories of Use Description
Authentication If you’re signed in to our Services, cookies help us show you the right information and personalize your experience.
Preferences Cookies can tell us which language you prefer and what your communications preferences are.
Marketing We may use cookies to help us deliver marketing campaigns and track their performance (e.g., a user visited our blog and then requested us to contact them). Similarly, our partners may use cookies to provide us with information about your interactions with their services, but use of those third-party cookies would be subject to the service provider’s policies.
Performance, Analytics and Research Cookies help us learn how well our Sites and Services perform. We also use cookies to understand, improve, and research products, features, and services, including to create logs and record when you access our Sites and Services from different devices, such as your work computer or your mobile device.

How are cookies used for advertising purposes?

Cookies and other ad technology such as beacons, pixels, and tags help us market more effectively to users that we and our partners believe may be interested in Business Smart International. They also help provide us with aggregated auditing, research, and reporting, and know when content has been shown to you.

What can you do if you don’t want cookies to be set or want them to be removed, or if you want to opt out of interest-based targeting?

Some people prefer not to allow cookies, which is why most browsers give you the ability to manage cookies to suit you. In some browsers you can set up rules to manage cookies on a site-by-site basis, giving you more fine-grained control over your privacy. What this means is that you can disallow cookies from all sites except those that you trust.

Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information:

For other browsers, please consult the documentation that your browser manufacturer provides.

You may opt-out of third party cookies from Google Analytics on its website.

If you limit the ability of websites and applications to set cookies, you may worsen your overall user experience and/or lose the ability to access the services, since it will no longer be personalized to you. It may also stop you from saving customized settings, like login information.

Does Business Smart International respond to Do Not Track Signals?

Our Sites and Services do not collect personal information about your online activities over time and across third-party websites or online services. Therefore, “do not track” signals transmitted from web browsers do not apply to our Sites or Services, and we do not alter any of our data collection and use practices upon receipt of such a signal.